From the shadow comes the color of 2017 – the Color of the Year for 2017, that is, as selected by the Benjamin Moore paint company.

The color is Shadow 2117-30, to be precise: “a rich, royal amethyst, allusive and enigmatic – a master of ambiance.”

“It is a colour that calls to mind a ‘past’, yet it can also make a contemporary, colour-confident statement,” said Ellen O’Neill, Benjamin Moore Creative Director. “Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.”

The company unveiled the color of the year in October, along with its Colour Trends 2017 to interior designers, influential experts and the media.

Shadow represents quite a stark contrast to the 2016 Color of Year, a plain and vanilla, Simply White.

“The Benjamin Moore Colour Studio forecasts colour trends after a year of research attending major industry shows around the world, while also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts,” according to the company. “Fine art emerged as a leading inspiration, highlighting the correlation between an artist’s use of colour and light to create mood.

“The Colour Trends 2017 palette features 23 rich and sophisticated hues ranging from muted pales to saturated deeps. In curating the palette, the Colour Studio lent significant consideration to the pairing of colours and relationships between colour families, as well as a newfound level of colour confidence in deeper hues among design professionals and consumers. The inspirational Colour Trends 2017 colour card illustrates the use of colour in ways that celebrate how shadow and light travel throughout a space during the course of a day. The 23 colours of the Colour Trends 2017 palette include the following:

“The richness and nuance demonstrated through the Colour of the Year and Colour Trends 2017 palette can only be achieved with Benjamin Moore products,” the company insists. “Offering residential and commercial paints for any project, the Benjamin Moore portfolio includes Aura®, Aura® Bath & Spa, Regal® Select, Natura® ben®, ADVANCE®, ARBORCOAT® and Aura® Grand Entrance®. All 3,500 Benjamin Moore colours are available in pint samples at local retailers along with Colour Trends 2017 curated palette cards. Benjamin Moore products are exclusively found at the more than 5,000 Benjamin Moore independently owned paint and decorating retailers across the U.S. and Canada.”

To learn more about the Benjamin Moore Colour of the Year and Colour Trends 2017 palette, or to find the closest Benjamin Moore retailer, visit For more information, search #ColourTrends2017 on social media channels including Facebook (Benjamin Moore Paints), Twitter (@BenjaminMooreCA), Pinterest (Benjamin Moore) and YouTube (BenjaminMoorePaints).

About Benjamin Moore
Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Natura®, and ben®. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors. Benjamin Moore paints are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.